Houseplant "Horizon"

Houseplant has always occupied a distinct, beautiful space: high-end Mid-Century Modern design meets elevated cannabis culture. For this project, we wanted to capture a very specific feeling we call "Cinematic Stoner-Realism."

• The Atmospheric Vibe: The narrative strips away loud, fast-paced commercial tropes to focus entirely on how the simple things can be enjoyed. We set a warm, moody scene centered around a cozy bonfire loop playing on the living room television.

• The Meticulous Detail: To bring in Houseplant’s signature dry comedy, our character cannot just sit down and relax immediately. His hyper-focused eye for detail takes over, forcing him to meticulously adjust the exact placement of a physical houseplant in the room before he can finally sit back and enjoy his Houseplant soda.