Stiller's Soda: "Message In a Can"

When Ben Stiller launched Stiller's Soda—a brand built on "no fake stuff" and self-aware humor—Dimitri immediately said: "Let's make a spec."

We found a great line buried at the bottom of stillerssoda.com: "If you put your ear to a Stiller's, you'll hear Ben Stiller whispering the ingredient label." That became our premise.

We brought in actor Jack Elmendorf (a frequent collaborator) to bring the concept to life, put him in oversized knitwear, and shot the entire spot in a day with our core crew.

The result: 30 seconds of cinema bottled in knitwear. It's nippy out there.

Enjoy a Stiller's while you watch.