Bidscale
The Insight
Government source selection is notoriously intricate, high-stakes, and completely siloed across different federal agencies. The process—spanning market research, multi-million dollar award decisions, and post-award evaluations—traditionally leaves users buried under massive administrative friction and compliance bottlenecks. Reporting directly to the CEO as Creative Director, my mandate was to strip away the bureaucratic layout and design an elite, human-centric product workflow for an industry that hadn't evolved in decades.
The Strategy & Execution
I oversaw the end-to-end product design and creative strategy for our two primary enterprise platforms: Bidscale Evaluation and Connect. To ground our design decisions in real-world utility, we explicitly mapped out every user persona's responsibilities and traced how they interacted with data both inside and outside the system.
Streamlining the Workflow: By targeting the heaviest user pain points, my team engineered collaboration features that targeted and eliminated communication silos. We prioritized optimizing the data-heavy phases of source selection, drastically reducing the time required for automated report generation.
Validation & Prototyping: We built out comprehensive, interactive prototypes to stress-test these UX enhancements. Through continuous feedback loops with active federal stakeholders, we validated the design frameworks and scaled them into fully operational, secure enterprise tools that successfully accelerated procurement timelines from months to weeks.
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![A person in a purple monster costume with sharp teeth and big eyes standing in front of a television screen with an image of a woman sitting on a couch. Text on the image reads 'ZAP AWAY! AirZap'.]()
AirZap
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![Smartphone screen displaying a script for a conversation, with messages about a phone dying and reading messages, labeled 'action starts here.' The background is a red-orange gradient with bold white text that says 'Made for Action.']()
Prefx
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![A man with glasses and a pink T-shirt sits in a room with posters on the wall behind him. The posters include a colorful abstract design, a pink poster with black text reading 'HAVE HAS NO HOME HERE,' and other artwork. There are green leafy plants in the foreground.]()
Houseplant
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![A can of Sprite with cherry flavor is splashing in water, surrounded by cherries, on a black background.]()
Stiller's
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![A man walking through a busy office environment, carrying folders and a clipboard, surrounded by employees working at desks with computers.]()
Zapier
Contact
202-436-5999