Stiller’s Soda

The Insight
Stiller's Soda is built on two things: "no fake stuff" and hyper-self-aware humor. While auditing their digital presence, I found a throwaway line buried at the bottom of their website: "If you put your ear to a Stiller's, you'll hear Ben Stiller whispering the ingredient label." As a Creative Director, I didn't see copy, I saw a complete narrative runway.

The Strategy & Execution
Instead of waiting for a formal brief, we used this as a proactive exercise in agile brand-building. The goal was to prove how a lean team can deliver big-budget, cinematic storytelling overnight by perfectly capturing a brand's established voice.

I wrote and directed a 30-second spec spot around that single footnote, wrapping our talent in oversized knitwear to contrast the dry, absurd humor with a cozy, high-end indie-film aesthetic. We captured the entire spot in a single day, proving that when the creative insight is sharp, you don't need a massive agency footprint to create something that looks like nothing else in the room.